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Associate Creative Director
Associate Creative Director
VERIZON BUSINESS
Opportunity:
Combat the competitive pressure in Texas by trialing a new offer in the state — 3 months of service for free with the purchase of a smartphone and Business Unlimited Plan
Opportunity:
To combat competitive pressure in Texas, Verizon trialed a new offer in the state — 3 months of service for free with the purchase of a smartphone and Business Unlimited Plan (Pro or Plus).
Insight:
Go after “the other guys” by aggressively promoting our attractive offer and touting our local network superiority by leveraging Verizon’s first-place RootMetrics® ratings.
Solve:
We created emails that used bold, provocative headlines and eye-catching animation to go after the competition—just not by name—and extoll our new, local offer.